From Idea to Investment.
The structured incubation pathway of The Third Mission, delivered as nine workshops — from the entrepreneurial mindset and the business idea, through feasibility, pitching, brand and licensing, to winning the investment.
Participants do not merely learn the frameworks — they produce the deliverables. By graduation, every team carries a validated idea from self-discovery to a live investor pitch.
The Nine Workshops
Each workshop maps to the chapters of the book, teaches their frameworks, and ends with the team having produced that day's output in the Pathway workbook.
Introduction to the Entrepreneurship World
Today's path: the 16Personalities test, recorded in the workbook · the ECI-12 inventory answered in silence, then scored into your Entrepreneurial Mindset Wheel · your category from the book's five · the Balance Test · the team you form today, tested against the book's six characteristics of effective entrepreneurial teams · closing with The Journey of an Entrepreneur panel.
The Business Idea I
Today's path: the Lock Test and your master lock · product or customer — deciding which door you enter through · brainstorming and mind-mapping in the Workspace · the Idea Sketch Pad · the Business Model Canvas V1, nine blocks, pencil first · connecting your shortlisted ideas back to the categories of entrepreneur.
The Business Idea II
Today's path: a full working day in the Workspace — the Sketch Pad completed after real customer conversations · the Business Model Canvas rebuilt block by block · protecting the idea — intellectual property.
Feasibility & the Business Plan
Today's path: the feasibility study built across the book's four components — industry and market, product or service, financial, and the entrepreneur — and integrated into a verdict · the business plan's nine elements laid out as a skeleton · the 10/20/30 planner, one message per slide, ready for next week.
Pitching — The 10/20/30 Presentations
Today's path: presentation skills in the morning — then the floor is yours: every team delivers its 10/20/30 presentation and receives structured feedback from the room.
Building Your Brand
Today's path: brand equity · positioning · name selection · sponsorship · identity — taught in the morning, built in the Workspace all afternoon.
Brand Presentations
Today's path: every team presents its brand to the room — four sessions of presentations with structured peer feedback.
Business Licensing
Today's path: the regulatory map — Chapter VI's core bodies in one view (§6.5–6.8) — in the morning · then the exhibition: visit every booth and ask about YOUR activity, not businesses in general, collecting a stamp at each station · closing by laying out the licensing sequence in the exact order it will actually be done.
Winning the Investment
Today's path: the Workspace becomes an investor floor — pitch at every booth, gather feedback, map your funding — then close the Pathway where it began: with your wheel.